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CONVERSION ADDS NEW LIFE
To Fitness Club

In August 1997, Tom Jaklitsch, an owner of World Gym in Setauket, Long Island, NY completed a space conversion in two areas of his existing fitness facility to generate more floorspace and create new profit centers.



The conversion consisted of the addition of second level space in each area, allowing for segregation of weight training and cardiovascular equipment in one section, and providing room for the addition of new team rooms, bathrooms, a pro shop, a reception area, and rented offices in another section. The entire conversion was accomplished without a building addition or time consuming contractor involvement, because it was pre-engineered and manufactured off-site and installed by a single source specializing in such conversions in just a matter of days.

In the weight training area, the old space was equivalent to the size of a tennis court. Schmidt Structural Products, the conversion manufacturer, was contracted to design, build, and install an L-shaped structural second floor of approximately 2,000 sq ft, converting the space into two separate areas. The original floor-level space was assigned to weight training, and the second level – previously unused "air" – was assigned to cardiovascular equipment, such as treadmills and bicycles, creating an opportunity to dramatically increase memberships.

Conversion in weight training and cardiovascular area.
In the multi-purpose indoor arena – which is used for basketball, soccer, roller hockey, and lacrosse – Schmidt added a 25ft x 115ft second level to provide new spectator seating, sponsor's booths, and children's rooms on the upper deck, while providing team rooms, a pro shop, a reception area, and two rentable offices on the ground floor. The addition of the team rooms alone has drawn more competitive sports events to Jaklitsch's facility.

Conversion in volleyball/hockey/soccer arena.
But the big story for World Gym is how these two simple conversions allowed Jaklitsch to promote the facility in different ways to different groups, and to accommodate a variety of separate activities in the same building at the same time. The bottom line effect has been a doubling of memberships in the four months since completing the conversion through the end of 1997. In addition, the facility now benefits from an increase in revenue from scheduled team competitions, children's programs, an expanded pro shop, and two rented offices. Without a building addition in its future, the facility can still accommodate a 40% additional increase in memberships.

Certainly, the conversion has done more than add new floorspace; it's added new life and livelihood for World Gym's owners and partners.


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